PPC, Search and Display
Advertising and Marketing

PPC – what is it?

Google Search advertingPay-Per-Click is a type of internet marketing in which advertisers pay a small fee each time one of their ads is clicked. It’s a way of buying visits to your site. It can be a very effective way of getting visits to your site if the ads are high quality and accurately represent your brand. When PPC is done correctly, the fees are small because the resulting business is worth more than what you pay for the ad. If you pay $2 for a click which results in a $500 sale, you’re doing it right. That’s where we come in. We not only design the ads, we make sure they’re deployed properly to get maximum return on your investment.

Search engine advertising is the most popular form of PPC. Advertisers to bid for ad placement in a search engine’s sponsored links when someone searches for a keyword that is relevant to their business. These ads show up in the very top spot on the Google results page. Using the correct bidding strategy gets your ad there first without getting into a spending arms race with your competitors

Banner Ads, Retargeting, Mobile and Video Advertising

Rovere Media designs your ads to best sell your product or service and makes sure they get seen. We do this through proper placement of your banner ads, mobile-friendly ads and ads on videos such as YouTube and Vimeo. Ever visited a website, then you start seeing their ads everywhere you go on the web? That’s called Retargeting and we can show you how to use retargeting to increase sales. By targeting previous visitors based on the product or service they looked at and showing them ads for those specific items we can bring them back and convert them into paying customers.

Detailed Reports and a focused strategy with Google Analytics

Google PartnerGoogle Analytics lets you track your ad campaigns and visitors to your site. It generates highly detailed reports that will help us focus your marketing. We’ll know which ads or pages are performing well and which ones need work. We’ll be able to track traffic based on location, time of day, gender and see how visitors find and use your site. We’ll share this data with you and develop an ad strategy that gets results and grows your business.

That logo over there? The Google Partner badge shows that we have passed Google product certification exams and are up to date with the latest product knowledge. In other words, we earned it.

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